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	<title>Strategy Stew &#187; Customer</title>
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	<link>http://www.strategystew.com</link>
	<description>Practical Marketing Strategies for Small Business</description>
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		<title>Try This Powerful Boost for Your Marketing Personality</title>
		<link>http://www.strategystew.com/2008/12/17/try-this-powerful-boost-for-your-marketing-personality/</link>
		<comments>http://www.strategystew.com/2008/12/17/try-this-powerful-boost-for-your-marketing-personality/#comments</comments>
		<pubDate>Wed, 17 Dec 2008 13:36:21 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
				<category><![CDATA[Inspiration]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Customer]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing and Advertising]]></category>
		<category><![CDATA[Marketing strategy]]></category>
		<category><![CDATA[Public speaking]]></category>

		<guid isPermaLink="false">http://www.strategystew.com/?p=346</guid>
		<description><![CDATA[It&#8217;s amazing how much control we have over our lives, experiences and outcomes.  When it seems that everything is out of my control &#8211; I like to make a list of all the things that I actually do control. For example: When I get up Whether to wash my hair today What to wear What [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>What&#8217;s a Repertoire Market and What&#8217;s it Mean to You?</title>
		<link>http://www.strategystew.com/2008/11/21/whats-a-repertoire-market-and-whats-it-mean-to-you/</link>
		<comments>http://www.strategystew.com/2008/11/21/whats-a-repertoire-market-and-whats-it-mean-to-you/#comments</comments>
		<pubDate>Fri, 21 Nov 2008 13:11:50 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
				<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Customer]]></category>
		<category><![CDATA[Financial services]]></category>
		<category><![CDATA[Market segment]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Target audience]]></category>
		<category><![CDATA[Target market]]></category>
		<category><![CDATA[Wall Street Journal]]></category>

		<guid isPermaLink="false">http://www.strategystew.com/?p=297</guid>
		<description><![CDATA[David Corkindale has recently written and article for the Wall Street Journal and in his blog called &#8220;Mistakes Marketers Make &#8211; Seven pieces of conventional wisdom and why they are wrong.&#8221;  Great title because we all want to know if we&#8217;re the ones making the mistakes. The meat of his message is a new term [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Dealing With Dissapearing Customers</title>
		<link>http://www.strategystew.com/2008/10/31/dealing-with-dissapearing-customers/</link>
		<comments>http://www.strategystew.com/2008/10/31/dealing-with-dissapearing-customers/#comments</comments>
		<pubDate>Fri, 31 Oct 2008 19:20:00 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
				<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Business Services]]></category>
		<category><![CDATA[Customer]]></category>
		<category><![CDATA[Customer Management]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[Mergers and acquisitions]]></category>
		<category><![CDATA[Money]]></category>

		<guid isPermaLink="false">http://www.strategystew.com/?p=257</guid>
		<description><![CDATA[Are you in the process of losing a customer? YIKES! How did that happen? There are really only a few reasons that customers leave; You&#8217;ve upset them somehow and they may not have decided to tell you about it. Instead they told everyone else. Someone else offered them a sweeter deal. Their business with you [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Is Your Marketing Too Comfortable to Succeed?</title>
		<link>http://www.strategystew.com/2008/10/11/is-your-marketing-too-comfortable-to-succeed/</link>
		<comments>http://www.strategystew.com/2008/10/11/is-your-marketing-too-comfortable-to-succeed/#comments</comments>
		<pubDate>Sat, 11 Oct 2008 23:51:42 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Customer]]></category>
		<category><![CDATA[Email]]></category>
		<category><![CDATA[Internet marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing strategy]]></category>
		<category><![CDATA[Product]]></category>
		<category><![CDATA[Public speaking]]></category>

		<guid isPermaLink="false">http://www.strategystew.com/?p=7</guid>
		<description><![CDATA[I think it&#39;s funny that &#34;Change&#34; has become such a popular phrase in politics, when there&#39;s one thing that humans dread &#8211; even more than public speaking, that&#39;s CHANGE. Generally speaking, we just don&#39;t like it.&#0160; We like routine, we like comfort. We work hard to find something that works &#8211; and then we stick [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>&#8220;Do the Right Thing!&#8221; Is This Really a Radical Marketing Strategy?</title>
		<link>http://www.strategystew.com/2008/10/02/do-the-right-thing-is-this-really-a-radical-marketing-strategy/</link>
		<comments>http://www.strategystew.com/2008/10/02/do-the-right-thing-is-this-really-a-radical-marketing-strategy/#comments</comments>
		<pubDate>Thu, 02 Oct 2008 13:07:01 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
				<category><![CDATA[Brand Development]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Customer]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing and Advertising]]></category>
		<category><![CDATA[Marketing strategy]]></category>
		<category><![CDATA[Paul Newman]]></category>
		<category><![CDATA[Search of Excellence]]></category>
		<category><![CDATA[Tom Peters]]></category>

		<guid isPermaLink="false">http://www.strategystew.com/?p=12</guid>
		<description><![CDATA[With Paul Newman&#39;s passing, there have been a slew of stories about his acting and his activism.&#160; I&#39;m not a particularly political person, but one of his quotes caught my eye this morning. &#34;Everything is about what&#39;s winnable, and not about the morality issues.&#34; Like most things I read, I started to apply this to [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>How to Find a Good Marketing Strategy in a Bad Economy</title>
		<link>http://www.strategystew.com/2008/09/27/how-to-find-a-good-marketing-strategy-in-a-bad-economy/</link>
		<comments>http://www.strategystew.com/2008/09/27/how-to-find-a-good-marketing-strategy-in-a-bad-economy/#comments</comments>
		<pubDate>Sat, 27 Sep 2008 13:48:12 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Customer]]></category>
		<category><![CDATA[Internet marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing and Advertising]]></category>
		<category><![CDATA[Marketing strategy]]></category>
		<category><![CDATA[Profit]]></category>
		<category><![CDATA[Sales]]></category>

		<guid isPermaLink="false">http://www.strategystew.com/?p=14</guid>
		<description><![CDATA[Money Rules Man (Ben Heine), originally uploaded by Ben Heine. One thing I know for sure is that wherever there is weakness there is strength.&#160; Right now all of us are angry and scared about what tomorrow will bring.&#160; But marketing professionals know one thing for sure &#8212; our budgets will most certainly be sliced [...]]]></description>
		<wfw:commentRss>http://www.strategystew.com/2008/09/27/how-to-find-a-good-marketing-strategy-in-a-bad-economy/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The &#8220;True Happiness&#8221; Marketing Strategy to Get and Keep Customers</title>
		<link>http://www.strategystew.com/2008/09/24/the-true-happiness-marketing-strategy-to-get-and-keep-customers/</link>
		<comments>http://www.strategystew.com/2008/09/24/the-true-happiness-marketing-strategy-to-get-and-keep-customers/#comments</comments>
		<pubDate>Wed, 24 Sep 2008 13:01:01 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
				<category><![CDATA[Getting and Keeping Customers]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Customer]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[Duct tape]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing and Advertising]]></category>
		<category><![CDATA[Marketing strategy]]></category>
		<category><![CDATA[Matthew Kelly]]></category>
		<category><![CDATA[Perfectly Yourself]]></category>
		<category><![CDATA[Small business]]></category>
		<category><![CDATA[Target market]]></category>

		<guid isPermaLink="false">http://www.strategystew.com/?p=18</guid>
		<description><![CDATA[I received this book at the conference I attended last week.&#160; So, in addition to the plethora of books I&#39;m reading, I added it to my nightstand.&#160; It&#39;s a book about being the very best version of yourself.&#160; Matthew Kelly has written many books, but like the rest of the small business world, I love [...]]]></description>
		<wfw:commentRss>http://www.strategystew.com/2008/09/24/the-true-happiness-marketing-strategy-to-get-and-keep-customers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Use Better Delivery to Enhance Your Image Problem</title>
		<link>http://www.strategystew.com/2008/09/10/use-better-delivery-to-enhance-your-image-problem/</link>
		<comments>http://www.strategystew.com/2008/09/10/use-better-delivery-to-enhance-your-image-problem/#comments</comments>
		<pubDate>Wed, 10 Sep 2008 12:38:00 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Customer]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[Distribution]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing strategy]]></category>
		<category><![CDATA[Sales]]></category>

		<guid isPermaLink="false">http://www.strategystew.com/?p=23</guid>
		<description><![CDATA[Isn&#39;t it funny how the answer to most problems is usually right in front of you.&#160; Marketing dilemmas are no different. Don&#39;t get caught up in complicated&#160; marketing tactics for simple, cost effective solutions that will do the job just as well. Let&#39;s say that you&#39;re having a bit of an image problem that is [...]]]></description>
		<wfw:commentRss>http://www.strategystew.com/2008/09/10/use-better-delivery-to-enhance-your-image-problem/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Is What You Say What Your Customers Get?</title>
		<link>http://www.strategystew.com/2008/09/05/is-what-you-say-what-your-customers-get/</link>
		<comments>http://www.strategystew.com/2008/09/05/is-what-you-say-what-your-customers-get/#comments</comments>
		<pubDate>Fri, 05 Sep 2008 11:45:30 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
				<category><![CDATA[Brand Development]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Conversation]]></category>
		<category><![CDATA[Customer]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.strategystew.com/?p=24</guid>
		<description><![CDATA[In this morning&#39;s Twitter roundup Hoovers asked three questions: &#34;If you could summarize your brand in two words, what would you say? What would your customers say? Are they different?&#34; This reminded me of how many times we SAY what our &#34;brand promise&#34; is but our customers may actually experience something completely different. A few [...]]]></description>
		<wfw:commentRss>http://www.strategystew.com/2008/09/05/is-what-you-say-what-your-customers-get/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>DIY Marketing: Your Marketing Manager Job Description</title>
		<link>http://www.strategystew.com/2008/08/29/diy-marketing-your-marketing-manager-job-description/</link>
		<comments>http://www.strategystew.com/2008/08/29/diy-marketing-your-marketing-manager-job-description/#comments</comments>
		<pubDate>Fri, 29 Aug 2008 12:59:47 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
				<category><![CDATA[DIY Marketing]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Customer]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[Distribution]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing strategy]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[World Wide Web]]></category>

		<guid isPermaLink="false">http://www.strategystew.com/?p=28</guid>
		<description><![CDATA[So, we&#39;ve established that you&#39;re going to be your own marketing manager &#8212; NOW WHAT?!&#160; No worries.&#160; If you&#39;ve been a good little entrepreneur, you may have read Gerber&#39;s Book &#34;The E-Myth.&#34;&#160; If you haven&#39;t, I recommend it.&#160; There is a section in that book that talks about taking the time to lay out the [...]]]></description>
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		<slash:comments>0</slash:comments>
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