Archives for “Marketing”

It's amazing how much control we have over our lives, experiences and outcomes.  When it seems that everything is out of my control - I ...

In the world of business, nothing has changed and everything has changed.  The best marketing strategy any business can use has been - and continues ...

Mike Michalowicz loves lots of things; family, life and his work.  In addition to these basics I would also add, being funny and goofin for ...

David Corkindale has recently written and article for the Wall Street Journal and in his blog called "Mistakes Marketers Make - Seven pieces of conventional ...

Over the last few weeks I've written several articles on the economy for the American Express Open Forum blog. Every article offered some practical ...

It's the end of October and time for one of those really scary activities -- watching for trends. I've decided to give you a little roundup ...

I set a goal top build a million dollar business. The other supporting goal was that it had to be a business that was ...

Check out my new baby.  "DIYMarketers."  I've been obsessed with this for more than a few months now.  It's the new membership site slated ...

So, they tell us that the economy is "tanked."  Maybe your forecast isn't what you had hoped it would be at this point.  Maybe ...

I think it's funny that "Change" has become such a popular phrase in politics, when there's one thing that humans dread - even more ...

With Paul Newman's passing, there have been a slew of stories about his acting and his activism.  I'm not a particularly political person, but one ...

Money Rules Man (Ben Heine), originally uploaded by Ben Heine. One thing I know for sure is that wherever there is weakness there is strength.  Right ...

I received this book at the conference I attended last week.  So, in addition to the plethora of books I'm reading, I added it ...

Hyroglyphs, originally uploaded by dangerouspenguin. Disclosure: I am a HUGE fan of social media, the internet, web sites and all versions of communication tools. But that ...

If you're sick and tired of that "Pain in the A__ " customer, check out my latest post at Anita Campbell's Small Business Trends AMEX ...

Isn't it funny how the answer to most problems is usually right in front of you.  Marketing dilemmas are no different.Don't get caught up ...

In this morning's Twitter roundup Hoovers asked three questions: "If you could summarize your brand in two words, what would you say? What would your ...

Usually we talk about setting objectives.  But not everyone gets to "set" the marketing objectives.  Basically only business owners get to "set" objectives.  Managers "give" ...

So, we've established that you're going to be your own marketing manager -- NOW WHAT?!  No worries.  If you've been a good little entrepreneur, you ...

I'm starting a new category on the blog because I'm finally realizing that many small business owners would much rather do their own marketing ...

You won't believe what I'm struggling with -- "How to Focus Your Marketing."  I was recently asked to help someone who was starting out in ...

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I was having a conversation with an experienced CEO and executive last week when he asked me this question.  "Why is it that there ...