<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Strategy Stew &#187; Marketing</title>
	<atom:link href="http://www.strategystew.com/tag/marketing/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.strategystew.com</link>
	<description>Practical Marketing Strategies for Small Business</description>
	<lastBuildDate>Thu, 15 Dec 2011 13:14:59 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.3</generator>
		<item>
		<title>What If We Looked Beyond Sales and Profits to Measure Marketing Success</title>
		<link>http://www.strategystew.com/2011/10/26/what-if-we-looked-beyond-sales-and-profits-to-measure-marketing-success/</link>
		<comments>http://www.strategystew.com/2011/10/26/what-if-we-looked-beyond-sales-and-profits-to-measure-marketing-success/#comments</comments>
		<pubDate>Wed, 26 Oct 2011 13:17:30 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
				<category><![CDATA[Strategy]]></category>
		<category><![CDATA[common threads initiative]]></category>
		<category><![CDATA[flickr cc]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[success]]></category>
		<category><![CDATA[ultimate measure]]></category>

		<guid isPermaLink="false">http://www.strategystew.com/2011/10/26/what-if-we-looked-beyond-sales-and-profits-to-measure-marketing-success/</guid>
		<description><![CDATA[John Jantsch hits the nail on the head again in this wonderful post that came through via my RSS feeder this morning. He asks us to go beyond measuring dollars and profits. Now before you go all crazy on me thinking I said NOT to measure dollars and profits &#8211; go back and notice that [...]]]></description>
		<wfw:commentRss>http://www.strategystew.com/2011/10/26/what-if-we-looked-beyond-sales-and-profits-to-measure-marketing-success/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Affiliate Marketing</title>
		<link>http://www.strategystew.com/2011/10/21/affiliate-marketing/</link>
		<comments>http://www.strategystew.com/2011/10/21/affiliate-marketing/#comments</comments>
		<pubDate>Sat, 22 Oct 2011 00:01:17 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
				<category><![CDATA[Strategy]]></category>
		<category><![CDATA[affiliate]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[harder]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[read more]]></category>
		<category><![CDATA[Small business]]></category>
		<category><![CDATA[susan payton]]></category>

		<guid isPermaLink="false">http://www.strategystew.com/2011/10/21/affiliate-marketing/</guid>
		<description><![CDATA[Is this still a viable option as an online business? Amplify&#8217;d from smallbiztrends.com The War Against Affiliate Marketing Continues 1 Comment&#160; By Susan Payton &#8211; October 21, 2011 If you&#8217;re an affiliate marketer, it seems to keep getting harder to run your business, thanks to companies that don&#8217;t want to support affiliate marketers. This is [...]]]></description>
		<wfw:commentRss>http://www.strategystew.com/2011/10/21/affiliate-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Six Ways to Boost Your Bottom Line</title>
		<link>http://www.strategystew.com/2011/04/21/six-ways-to-boost-your-bottom-line/</link>
		<comments>http://www.strategystew.com/2011/04/21/six-ways-to-boost-your-bottom-line/#comments</comments>
		<pubDate>Thu, 21 Apr 2011 11:36:47 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
				<category><![CDATA[Books]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Cash flow]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Open Forum]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Small business]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.strategystew.com/?p=1174</guid>
		<description><![CDATA[This is a guest post from Patricia Sigmon adapted from her new book, &#8220;Six Steps to Creating Profit&#8221; How often have you spent an entire business week working to &#8220;make payroll&#8221; without a single moment&#8217;s thought about your bottom line? You&#8217;re not alone. With credit crunch and cash flow fears looming, it&#8217;s not surprising that [...]]]></description>
		<wfw:commentRss>http://www.strategystew.com/2011/04/21/six-ways-to-boost-your-bottom-line/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How a Basic Sketch Book Helped Focus My Positioning Strategy</title>
		<link>http://www.strategystew.com/2010/06/14/how-a-basic-sketch-book-helped-focus-my-positioning-strategy/</link>
		<comments>http://www.strategystew.com/2010/06/14/how-a-basic-sketch-book-helped-focus-my-positioning-strategy/#comments</comments>
		<pubDate>Mon, 14 Jun 2010 23:55:39 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
				<category><![CDATA[Cool Tools]]></category>
		<category><![CDATA[Advertising and Marketing]]></category>
		<category><![CDATA[Arts]]></category>
		<category><![CDATA[Books]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Shopping]]></category>
		<category><![CDATA[Website]]></category>

		<guid isPermaLink="false">http://www.strategystew.com/?p=826</guid>
		<description><![CDATA[I&#8217;ve gotten all kinds of good advice lately &#8212; but this little piece of insight has really helped me tighten up my positioning and differentiation strategy in an unexpected way. Patti Renner (That Landing Page Lady) is my FAVORITE copywriter. Â And for good reason &#8212; she has these low-tech, low-cost ways of getting into the [...]]]></description>
		<wfw:commentRss>http://www.strategystew.com/2010/06/14/how-a-basic-sketch-book-helped-focus-my-positioning-strategy/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Check Out The Referral Engine by John Jatnsch</title>
		<link>http://www.strategystew.com/2010/05/10/check-out-the-referral-engine-by-john-jatnsch/</link>
		<comments>http://www.strategystew.com/2010/05/10/check-out-the-referral-engine-by-john-jatnsch/#comments</comments>
		<pubDate>Mon, 10 May 2010 11:32:37 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
				<category><![CDATA[Books]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Consulting]]></category>
		<category><![CDATA[Duct Tape Marketing]]></category>
		<category><![CDATA[Internet marketing]]></category>
		<category><![CDATA[John Jantsch]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing and Advertising]]></category>
		<category><![CDATA[Referral Engine]]></category>

		<guid isPermaLink="false">http://www.strategystew.com/?p=788</guid>
		<description><![CDATA[If your sales and marketing budget is a little low &#8212; be sure to check out my review of John Jantsch&#8216;s latest read &#8220;The Referral Engine: Teaching Your Business to Market Itself.&#8221; I can already sense the excitement you must be feeling at the prospect of getting and keeping great customers without spending a lot [...]]]></description>
		<wfw:commentRss>http://www.strategystew.com/2010/05/10/check-out-the-referral-engine-by-john-jatnsch/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What Ideas Can You Get From This Re-framing of a Problem to a Solution?</title>
		<link>http://www.strategystew.com/2010/05/05/what-ideas-can-you-get-from-this-re-framing-of-a-problem-to-a-solution/</link>
		<comments>http://www.strategystew.com/2010/05/05/what-ideas-can-you-get-from-this-re-framing-of-a-problem-to-a-solution/#comments</comments>
		<pubDate>Wed, 05 May 2010 21:58:11 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
				<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Employment]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing and Advertising]]></category>
		<category><![CDATA[Problem solving]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[Social Sciences]]></category>

		<guid isPermaLink="false">http://www.strategystew.com/?p=779</guid>
		<description><![CDATA[One of my favorite clients sent me a link to this video. Â The first thing that struck me was the creative problem solving method they used &#8212; re-framing. Â Basically they took activities that are not easy or fun to do and asked the question &#8220;What if this were FUN?&#8221; In what ways can we make [...]]]></description>
		<wfw:commentRss>http://www.strategystew.com/2010/05/05/what-ideas-can-you-get-from-this-re-framing-of-a-problem-to-a-solution/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Mastering the Inner Game Report: Do You Have Drivers License for Your Brain?</title>
		<link>http://www.strategystew.com/2010/04/08/mastering-the-inner-game-report-do-you-have-drivers-license-for-your-brain/</link>
		<comments>http://www.strategystew.com/2010/04/08/mastering-the-inner-game-report-do-you-have-drivers-license-for-your-brain/#comments</comments>
		<pubDate>Thu, 08 Apr 2010 13:08:57 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
				<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Brain]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Health]]></category>
		<category><![CDATA[Inner Game]]></category>
		<category><![CDATA[John Assaraf]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Money]]></category>
		<category><![CDATA[Small business]]></category>

		<guid isPermaLink="false">http://www.strategystew.com/?p=757</guid>
		<description><![CDATA[You need a license to drive a car, and you need to know how to operate a computer. Â But do you really need to know how to operate your brain? Â You wouldn&#8217;t think so, but if you&#8217;re a student of how to get whatever you want out of life, you can&#8217;t afford to be walking [...]]]></description>
		<wfw:commentRss>http://www.strategystew.com/2010/04/08/mastering-the-inner-game-report-do-you-have-drivers-license-for-your-brain/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>InfusionSoft Puts Their Mouth Where Their Money Is</title>
		<link>http://www.strategystew.com/2010/03/12/infusionsoft-puts-their-mouth-where-their-money-is/</link>
		<comments>http://www.strategystew.com/2010/03/12/infusionsoft-puts-their-mouth-where-their-money-is/#comments</comments>
		<pubDate>Fri, 12 Mar 2010 14:44:33 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
				<category><![CDATA[Brand Development]]></category>
		<category><![CDATA[Author]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Chief executive officer]]></category>
		<category><![CDATA[Entrepreneur]]></category>
		<category><![CDATA[Infusion Software]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing and Advertising]]></category>
		<category><![CDATA[Small business]]></category>

		<guid isPermaLink="false">http://www.strategystew.com/?p=740</guid>
		<description><![CDATA[It&#8217;s the second day of InfusionCon and I decided to come &#8220;early&#8221; to set up and write a few articles based on the interviews I&#8217;d done yesterday. Â When I got to the hotel ballroom&#8211; Clate Mask, Scott MartineauÂ and their team were already in the main ballroom with about a hundred or more InfusionSoft users helping [...]]]></description>
		<wfw:commentRss>http://www.strategystew.com/2010/03/12/infusionsoft-puts-their-mouth-where-their-money-is/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>How a Toothpaste Package Became the Deciding Factor</title>
		<link>http://www.strategystew.com/2009/11/06/how-a-toothpaste-package-became-the-deciding-factor/</link>
		<comments>http://www.strategystew.com/2009/11/06/how-a-toothpaste-package-became-the-deciding-factor/#comments</comments>
		<pubDate>Fri, 06 Nov 2009 13:24:47 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
				<category><![CDATA[Marketing 101]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Grocery store]]></category>
		<category><![CDATA[Industrial Goods and Services]]></category>
		<category><![CDATA[Manufacturing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Packaging]]></category>
		<category><![CDATA[Packaging and labeling]]></category>
		<category><![CDATA[Sensodyne]]></category>

		<guid isPermaLink="false">http://www.strategystew.com/?p=608</guid>
		<description><![CDATA[Do you live with one of those people that doesn&#8217;t put the toothpaste cap back on?! Â My none-year-old son is that person at our house. Â Thankfully he has is own bathroom, so I don&#8217;t have to live with the crusty toothpaste all over the sink on a daily basis. Â I thought that having him clean [...]]]></description>
		<wfw:commentRss>http://www.strategystew.com/2009/11/06/how-a-toothpaste-package-became-the-deciding-factor/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>How to Come Up With Your Own Competitive Advantage</title>
		<link>http://www.strategystew.com/2009/08/30/how-to-come-up-with-your-own-competitive-advantage/</link>
		<comments>http://www.strategystew.com/2009/08/30/how-to-come-up-with-your-own-competitive-advantage/#comments</comments>
		<pubDate>Sun, 30 Aug 2009 15:02:55 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
				<category><![CDATA[Books]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[book review]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Company]]></category>
		<category><![CDATA[Competition]]></category>
		<category><![CDATA[competitive advantage]]></category>
		<category><![CDATA[Do it yourself]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing strategy]]></category>
		<category><![CDATA[personal brand]]></category>
		<category><![CDATA[positioning]]></category>
		<category><![CDATA[Small business]]></category>
		<category><![CDATA[Small Business Trends]]></category>
		<category><![CDATA[Target market]]></category>
		<category><![CDATA[Word of mouth]]></category>

		<guid isPermaLink="false">http://www.strategystew.com/?p=540</guid>
		<description><![CDATA[This week&#8217;s book review at Small Business Trends was on &#8220;Creating Competitive Advantage&#8221; by Jaynie L. Smith. Â In my on-going efforts to practice what I&#8217;ve been preaching about content repurposing, I created my first short video book review to match the article and originally posted it on DIY Marketers. In this article, I&#8217;d like to [...]]]></description>
		<wfw:commentRss>http://www.strategystew.com/2009/08/30/how-to-come-up-with-your-own-competitive-advantage/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
<enclosure url="http://jaycut.com/mixes/send_preview/84984&amp;amp" length="5649026" type="video/x-flv" />
		</item>
	</channel>
</rss>

