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	<title>Strategy Stew &#187; personal brand</title>
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	<description>Practical Marketing Strategies for Small Business</description>
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		<title>How to Come Up With Your Own Competitive Advantage</title>
		<link>http://www.strategystew.com/2009/08/30/how-to-come-up-with-your-own-competitive-advantage/</link>
		<comments>http://www.strategystew.com/2009/08/30/how-to-come-up-with-your-own-competitive-advantage/#comments</comments>
		<pubDate>Sun, 30 Aug 2009 15:02:55 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
				<category><![CDATA[Books]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[book review]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Company]]></category>
		<category><![CDATA[Competition]]></category>
		<category><![CDATA[competitive advantage]]></category>
		<category><![CDATA[Do it yourself]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing strategy]]></category>
		<category><![CDATA[personal brand]]></category>
		<category><![CDATA[positioning]]></category>
		<category><![CDATA[Small business]]></category>
		<category><![CDATA[Small Business Trends]]></category>
		<category><![CDATA[Target market]]></category>
		<category><![CDATA[Word of mouth]]></category>

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		<description><![CDATA[This week&#8217;s book review at Small Business Trends was on &#8220;Creating Competitive Advantage&#8221; by Jaynie L. Smith. Â In my on-going efforts to practice what I&#8217;ve been preaching about content repurposing, I created my first short video book review to match the article and originally posted it on DIY Marketers. In this article, I&#8217;d like to [...]]]></description>
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		<title>The Core Branding Question: &#8220;Who are you?&#8221;</title>
		<link>http://www.strategystew.com/2009/02/26/the-core-branding-question-who-are-you/</link>
		<comments>http://www.strategystew.com/2009/02/26/the-core-branding-question-who-are-you/#comments</comments>
		<pubDate>Thu, 26 Feb 2009 13:30:38 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
				<category><![CDATA[Brain Candy]]></category>
		<category><![CDATA[brand questions]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[personal brand]]></category>

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		<description><![CDATA[&#8220;Who are you?&#8221;Â  asked Andy, my partner in this personal branding exercise.Â  I had ten minutes to rattle off and ramble about who I was.Â  Child, daughter, friend, mother, wife, marketer, persistent, creative, funny, energetic, loving, aloof, disconnected, connected, busy, lazy, persistent&#8230;.. This was hard.Â  Finally, the ten minutes were up and it was Andy&#8217;s [...]]]></description>
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		<title>How Critical is Personal Branding and Why?</title>
		<link>http://www.strategystew.com/2008/08/18/how-critical-is-personal-branding-and-why/</link>
		<comments>http://www.strategystew.com/2008/08/18/how-critical-is-personal-branding-and-why/#comments</comments>
		<pubDate>Mon, 18 Aug 2008 12:43:38 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[dan schawbel]]></category>
		<category><![CDATA[personal brand]]></category>
		<category><![CDATA[personal branding magazine]]></category>

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		<description><![CDATA[Personal Branding: Revision 2 / 20080115.10D.47543 / SML, originally uploaded by See-ming Lee æŽæ€æ˜Ž SML. I&#39;m going to be writing an article on Personal Branding for Personal Branding Magazine. Personal Branding is a huge topic. Dan Shawbel tells me the theme of the next issue is &#34;The Gold Rush to Personal Branding.&#34; So we&#39;re going [...]]]></description>
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