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	<title>Strategy Stew &#187; positioning</title>
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	<link>http://www.strategystew.com</link>
	<description>Practical Marketing Strategies for Small Business</description>
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		<title>How to Come Up With Your Own Competitive Advantage</title>
		<link>http://www.strategystew.com/2009/08/30/how-to-come-up-with-your-own-competitive-advantage/</link>
		<comments>http://www.strategystew.com/2009/08/30/how-to-come-up-with-your-own-competitive-advantage/#comments</comments>
		<pubDate>Sun, 30 Aug 2009 15:02:55 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
				<category><![CDATA[Books]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[book review]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Company]]></category>
		<category><![CDATA[Competition]]></category>
		<category><![CDATA[competitive advantage]]></category>
		<category><![CDATA[Do it yourself]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing strategy]]></category>
		<category><![CDATA[personal brand]]></category>
		<category><![CDATA[positioning]]></category>
		<category><![CDATA[Small business]]></category>
		<category><![CDATA[Small Business Trends]]></category>
		<category><![CDATA[Target market]]></category>
		<category><![CDATA[Word of mouth]]></category>

		<guid isPermaLink="false">http://www.strategystew.com/?p=540</guid>
		<description><![CDATA[
This week&#8217;s book review at Small Business Trends was on &#8220;Creating Competitive Advantage&#8221; by Jaynie L. Smith.  In my on-going efforts to practice what I&#8217;ve been preaching about content repurposing, I created my first short video book review to match the article and originally posted it on DIY Marketers.
In this article, I&#8217;d like to do [...]]]></description>
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<enclosure url="http://jaycut.com/mixes/send_preview/84984&amp;amp" length="5649026" type="video/x-flv" />
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		<title>Marketing Should Be Easy</title>
		<link>http://www.strategystew.com/2009/06/09/markering-should-be-easy-2/</link>
		<comments>http://www.strategystew.com/2009/06/09/markering-should-be-easy-2/#comments</comments>
		<pubDate>Tue, 09 Jun 2009 16:48:21 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
				<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[positioning]]></category>

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		<description><![CDATA[I&#8217;m reflecting on the fact that inauthentic marketing is not only hard to pull off but expensive.
Are you struggling with how you are position? Don&#8217;t.  Stop what you&#8217;re doing and starr brainstorming on what your gut wants and ask yourself in what ways you can express that through your marketing strategy.
]]></description>
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		<item>
		<title>Use &#8220;Inspiration&#8221; as a Customer Magnet</title>
		<link>http://www.strategystew.com/2008/08/10/use-inspiration-as-a-customer-magnet/</link>
		<comments>http://www.strategystew.com/2008/08/10/use-inspiration-as-a-customer-magnet/#comments</comments>
		<pubDate>Sun, 10 Aug 2008 13:07:43 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[7-triggers to yes]]></category>
		<category><![CDATA[customers]]></category>
		<category><![CDATA[differentiation]]></category>
		<category><![CDATA[made to stick]]></category>
		<category><![CDATA[Marketing strategy]]></category>
		<category><![CDATA[neuromarketing]]></category>
		<category><![CDATA[positioning]]></category>
		<category><![CDATA[story]]></category>

		<guid isPermaLink="false">http://www.strategystew.com/?p=40</guid>
		<description><![CDATA[.flickr-photo { }.flickr-frame { float: left; text-align: center; margin-right: 15px; margin-bottom: 15px; }.flickr-caption { font-size: 0.8em; margin-top: 0px; }
Glorious sun, awe inspiring nature at its best!,originally uploaded by bharathiclick. 
I&#39;m going to &#34;pay-it-forward&#34; today.
I got a wonderful e-mail this morning from Ron McDaniel of Buzzoodle. Here is the excerpt that inspired me.
&#34;&#8230;Instead of wondering if [...]]]></description>
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