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	<title>Strategy Stew &#187; Target market</title>
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	<description>Practical Marketing Strategies for Small Business</description>
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		<title>How to Come Up With Your Own Competitive Advantage</title>
		<link>http://www.strategystew.com/2009/08/30/how-to-come-up-with-your-own-competitive-advantage/</link>
		<comments>http://www.strategystew.com/2009/08/30/how-to-come-up-with-your-own-competitive-advantage/#comments</comments>
		<pubDate>Sun, 30 Aug 2009 15:02:55 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
				<category><![CDATA[Books]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[book review]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Company]]></category>
		<category><![CDATA[Competition]]></category>
		<category><![CDATA[competitive advantage]]></category>
		<category><![CDATA[Do it yourself]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing strategy]]></category>
		<category><![CDATA[personal brand]]></category>
		<category><![CDATA[positioning]]></category>
		<category><![CDATA[Small business]]></category>
		<category><![CDATA[Small Business Trends]]></category>
		<category><![CDATA[Target market]]></category>
		<category><![CDATA[Word of mouth]]></category>

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		<description><![CDATA[This week&#8217;s book review at Small Business Trends was on &#8220;Creating Competitive Advantage&#8221; by Jaynie L. Smith. Â In my on-going efforts to practice what I&#8217;ve been preaching about content repurposing, I created my first short video book review to match the article and originally posted it on DIY Marketers. In this article, I&#8217;d like to [...]]]></description>
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		<title>What&#8217;s a Repertoire Market and What&#8217;s it Mean to You?</title>
		<link>http://www.strategystew.com/2008/11/21/whats-a-repertoire-market-and-whats-it-mean-to-you/</link>
		<comments>http://www.strategystew.com/2008/11/21/whats-a-repertoire-market-and-whats-it-mean-to-you/#comments</comments>
		<pubDate>Fri, 21 Nov 2008 13:11:50 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
				<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Customer]]></category>
		<category><![CDATA[Financial services]]></category>
		<category><![CDATA[Market segment]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Target audience]]></category>
		<category><![CDATA[Target market]]></category>
		<category><![CDATA[Wall Street Journal]]></category>

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		<description><![CDATA[David Corkindale has recently written and article for the Wall Street Journal and in his blog called &#8220;Mistakes Marketers Make &#8211; Seven pieces of conventional wisdom and why they are wrong.&#8221;Â  Great title because we all want to know if we&#8217;re the ones making the mistakes. The meat of his message is a new term [...]]]></description>
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		<title>DIY Marketers: What Do You Want?</title>
		<link>http://www.strategystew.com/2008/10/15/diy-marketers-what-do-you-want/</link>
		<comments>http://www.strategystew.com/2008/10/15/diy-marketers-what-do-you-want/#comments</comments>
		<pubDate>Wed, 15 Oct 2008 13:08:21 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
				<category><![CDATA[DIY Marketing]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[in-house marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing and Advertising]]></category>
		<category><![CDATA[Marketing strategy]]></category>
		<category><![CDATA[Small business]]></category>
		<category><![CDATA[Target market]]></category>

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		<description><![CDATA[Check out my new baby.&#0160; &#34;DIYMarketers.&#34;&#0160; I&#39;ve been obsessed with this for more than a few months now.&#0160; It&#39;s the new membership site slated for a soft launch in a few weeks and a full-out launch in January. DIY Marketers is a membership site dedicated to in-house marketing people, who might not be &#34;trained&#34; in [...]]]></description>
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		<title>The &#8220;True Happiness&#8221; Marketing Strategy to Get and Keep Customers</title>
		<link>http://www.strategystew.com/2008/09/24/the-true-happiness-marketing-strategy-to-get-and-keep-customers/</link>
		<comments>http://www.strategystew.com/2008/09/24/the-true-happiness-marketing-strategy-to-get-and-keep-customers/#comments</comments>
		<pubDate>Wed, 24 Sep 2008 13:01:01 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
				<category><![CDATA[Getting and Keeping Customers]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Customer]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[Duct tape]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing and Advertising]]></category>
		<category><![CDATA[Marketing strategy]]></category>
		<category><![CDATA[Matthew Kelly]]></category>
		<category><![CDATA[Perfectly Yourself]]></category>
		<category><![CDATA[Small business]]></category>
		<category><![CDATA[Target market]]></category>

		<guid isPermaLink="false">http://www.strategystew.com/?p=18</guid>
		<description><![CDATA[I received this book at the conference I attended last week.&#160; So, in addition to the plethora of books I&#39;m reading, I added it to my nightstand.&#160; It&#39;s a book about being the very best version of yourself.&#160; Matthew Kelly has written many books, but like the rest of the small business world, I love [...]]]></description>
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		<title>Introducing DIY Marketing: How to Build Your Own Marketing Department</title>
		<link>http://www.strategystew.com/2008/08/27/introducing-diy-marketing-how-to-build-your-own-marketing-department/</link>
		<comments>http://www.strategystew.com/2008/08/27/introducing-diy-marketing-how-to-build-your-own-marketing-department/#comments</comments>
		<pubDate>Wed, 27 Aug 2008 12:41:17 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
				<category><![CDATA[DIY Marketing]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Customer]]></category>
		<category><![CDATA[Market research]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Service]]></category>
		<category><![CDATA[Small business]]></category>
		<category><![CDATA[Target market]]></category>

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		<description><![CDATA[I&#39;m starting a new category on the blog because I&#39;m finally realizing that many small business owners would much rather do their own marketing then get professional help.&#160; I completely understand that.&#160; No one knows your business as well as you do &#8211; and if you only had the process and the tools &#8211; there [...]]]></description>
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